The Biggest PR Lesson We Learned from Jussie Smollet’s Case

And why the work of a Publicist in the entertainment industry is PRICELESS

If you haven’t heard, all charges against Empire Actor Jussie Smollet have been DROPPED…

This case has been a public relations FIASCO and as a Publicist, the most common question I have been asked is…”Is Jussie’s career over?”

ABSOLUTELY NOT! HOWEVER…

It definitely will need a sharp re-branding. There were a few PR mishaps throughout this ordeal, one being that infamous Gayle King interview, and the court of public opinion is a mofo.

Even though he has been cleared of all charges, Jussie still has a lot of explaining to do and somewhere, right in this very moment some hard-working publicist is putting together a solid statement and preparing a list of laser-focused talking points for what is SURE to be an onslaught of media that will still be looking to Jussie for answers.

THIS IS WHY ITS IMPORTANT TO HAVE A PUBLICIST ON YOUR TEAM

Our value truly is priceless. We aren’t miracle workers but we most certainly do a lot more than just get you posted on a blog.

Reflecting back on this situation, one thing that is important to remember is that you should always INVEST IN YOUR BRAND. Your brand is what attracts your audience and keeps you employed so why would you NOT take the necessary steps to protect it?

Remember…

 

Whew Chilay! 

Also…I wrote an eBook about Public Relations for Independent Artists and you should totally buy it…

Click the photo to purchase #DaHandbook

It has been A DAY in Chicago! Be sure to follow me on Instagram @publicistkeena for more of my rants and tips 🙂 

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