Micro-Influencers: A Side Hustle on the Rise

Who doesn’t like a good side hustle? When it comes to marketing, promotion, and advertising, brands are always looking for new (and inexpensive) ways to get their product into the hands of consumers. Enter the new wave: Micro Influencers

Previously on the blog: 10 Time Management Hacks to Work Smarter, Not Harder

What is a micro-influencer?

Entrepreneur defines a micro influencer as the tastemakers, opinion-shapers and trend-forecasters who generally have between 1,000 and 50,000 followers.”

Sound like you? I have always been an advocate of having more than one income stream and micro influencers are racking up an average of $250 per post. Of course, that depends on your following but that’s a pretty sweet deal for about an hour of work.

So, how do you become a micro-influencer? Here are some steps to get you started.

Find a niche. Are you an expert in all things tech? Having a niche is key because it allows brands to quickly identify you as an influencer in their industry.  Think about what you’re passionate about and get to work!

Know your audience and grow! Just because you don’t need to have a lot of followers to be a micro influencer, doesn’t mean you have to be in the dark about who they are. Brands look at how engaging your followers are with your content and you can’t have high engagement if you do not provide the kind of content your followers want. When you engage with people, you will naturally see an authentic growth in your audience so get out there and do the work!

Pretty up your posts. This is especially important and my current struggle on my journey to becoming a micro influencer. Sure that meme is funny but it may not be a good idea to post it on your Instagram. Your profile is essentially your portfolio and should reflect your influence. This part is going to take a little extra work and is a process but it will definitely pay off in the long run. Here’s a great article to help you get inspired.

Instagram theme example

If you are creative and have a decent following on Instagram then there is absolutely no reason why you shouldn’t be putting your creativity to use as a micro influencer. Like all things, it’s going to take some time to build your following and get your IG up to par but don’t let that stop you from pitching to brands you love NOW and getting in the game. With a solid media kit, ANYTHING is possible! Besides…the worst they can say is no, right?

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