The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Via BusinessDictionary.com
The keywords in this definition are UNIQUE, CONSISTENT, and RETAIN. Branding for big businesses and corporations is all about figuring out what makes their company unique and creating consistent content that keeps their audience engaged enough to keep them coming back for more. For an independent artist…this strategy should be no different for you!
Listen, please know…THE MUSIC INDUSTRY IS A BUSINESS FIRST AND IF YOU DO NOT HAVE YOUR BUSINESS IN ORDER YOU WILL BE BROKE. LITERALLY BROKE PHI BROKE…YOU DON’T GOT IT AND YOU WON’T HAVE IT. I don’t care how talented you are and how great you THINK your music is. You must put yourself in the mindset that as an artist you are also a brand and your music (and everything else that comes with it such as your image) is a product that has to be marketable.
In order to “Build-A-Brand”, its important to understand and know who you are building a brand for. Knowing who your fans are i.e. knowing things like what they look like, how they dress, where they party at, and most importantly, how they listen to music, is VERY important. Finding out this information should be the FIRST STEP in working toward creating a sustainable brand.
Now, this is going to take a bit a trial and error on your part, do not think that this process is going to be EASY. The good thing is, is that once you’ve done your research, everything else will fall into place and you will begin to see more plays on your soundcloud, gain more followers on your social media, and more people buying your music!
So what’s the current status of your “brand”? Are you creating consistent quality content? Is your “product” unique to your niche? Do you have a system in place to retain customer data and information? Think about the answers to these questions, hit me up on Twitter and let’s talk about it! #TheShamelessPlug
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