If you are anything like me, writing about yourself is hard AF. While, you can always pay someone to write your bio for you (like me!), I know that not everyone has that luxury. Having a bio is an essential part of your brand and a big piece of the puzzle that leads to getting you paid, so its important that you have one that’s sells yourself well. Here are my five strategies that I use when crafting a kick-ass bio…
Previously on the blog: Industry Tips: Build – A – Brand 101
Provide a little background information, but not too much
We really don’t need to know about your Aunt Bertha who use to sneak you freeze cups after church on Sunday’s. Start with your name (duh) and then give a little insight into what lead you to your profession today.
Name drop and brag about yourself a little while you’re at it
Your bio is the perfect time to name drop and talk about all the wonderful accomplishments you have achieved thus far so take the opportunity and make yourself shine!
Let the people know who you are and what you represent
Get a little personal, share a unique story, or provide a favorite quote. You want the person reading your bio to automatically feel a connection with you even if they never met you.
Use third person
It absolutely drives me up a wall when I read bios in first person. Even if you write the bio yourself, you always want to make sure that its written in a professional tone.
Keep it short
This is the most important and probably the hardest thing to do. We live in an ADD culture and absolutely nobody is going to be fully interested in a bio longer than a page. First of all, those reading your bio probably do not have the time to read a super long narrative about your life story and career. One page…3 paragraphs…MAX.
This site has 5 great examples if you need some motivation to get you started. I also found this article featuring technical writing tools from 83 experts useful. If you really don’t want to write your own bio and have some coin spend, e-mail me and let’s work!
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